In Mexico, there are brands that focus on print ads and do not have much interest in digital sites. But there are big brands that are looking for a different online strategy. They look for influencers and others who have a high number of followers on the social media.
Salvi Rafael Folch Viadero has experience in digital media as well as print media. He understands this trend really well. He realizes that the major magazines of Mexico City must have an online presence too. This is why El Universal, which is Mexico’s top newspaper, is now investing a lot more on internet news. Its editor is Carlos Benavides. He clearly stated that this newspaper company has more readers who are reading its news on their mobile devices. In fact, more are reading on tablets and mobiles than on their computers. This is because Mexicans have now embraced their mobile devices in a big way.
Salvi Rafael Folch Viadero also asserts that the media in Mexico is taking social networking in a serious manner. There is a major shift in the strategies at El Universal. Another fact is that Mexico has the highest smartphone penetration rate in Latin America. It has nearly 65 million internet users. In this way, even the traditional news organizations are beginning to experiment with digital media. The most dynamic action in online news is coming from the independent outlets. These include Animal Politico, besides Sin Embargo and so on. They are well aware that the youth of Mexico City is increasingly making use of social media in order to participate in various political debates.
Salvi Rafael Folch Viadero is able to serve the media well as he is familiar with the fine print as well as media law. He also knows how to meet the deadlines.